Marketing Materials
At Intuitive Surgical, we understand that physicians and hospitals sometimes struggle with marketing themselves and their da Vinci programs online as well as they feel they should. It can be daunting. You want to stay focused on your patients, procedural skill and clinical research. But you also sometimes feel alone in building your practice and broadening your reach to new patients.
We have attempted to alleviate some of that stress by offering you both self-service and agency-supported resources to building your professional presence online.
SELF-SERVICE RESOURCES
da Vinci Web Marketing Toolkit
The marketing team at Intuitive Surgical wants our physician and hospital customers to benefit from the investments we make in marketing materials. For online marketing, we have made the key content that patients can find on daVinciSurgery.com available for you to easily take and use on your own web sites. You can use them wholesale or you can use them as baseline da Vinci Surgery content and edit as appropriate for your own needs.
Requires: Basic knowledge of html/web publishing.
Cost: Free to all Intuitive Surgical customers.
The da Vinci Surgery Web Marketing Toolkit from Intuitive Surgical includes:
- HTML page templates for da Vinci Surgery content
- Videos & multimedia files for use on your web site
- PDF versions of patient brochures
- Internet Marketing guides from the Intuitive Surgical eMarketing team
- Content available in 6 languages
AGENCY RESOURCES
Practis, da Vinci Surgery Website Design Program
Intuitive Surgical has partnered with Practis Inc., specialists in health care website design, to offer an easy, affordable, templated solution to building a new practice web site from scratch. You can also work with Practis to update your existing web site with
da Vinci-specific content. This program provides you with the benefit of professional web design and development, but at a cost that you'll find highly competitive with other web design agencies.
Requires: No internet marketing knowledge; initial time & focus helping Practis understand your needs.
Cost: Initial investment of $2500; monthly hosting & maintenance fee of $50.
You can find out more at: daVinci.PractisInc.com
Aurora IT, Medical Website Design
Aurora Information Technology (IT) specializes in highly customized medical websites. Building a website with a unique design and content is the most effective way to promote your specialized practice and to educate people about your considerable expertise. It’s also a direct route to achieving high search engine rankings. Search engine optimization (SEO) is unquestionably the best and least expensive marketing tool available for reaching new patients.
"Aurora IT produces outstanding returns on investment because we integrate marketing and design at every stage of website development. We are creatively strategic. We fill our sites with informative, keyword-savvy writing and elegant, original design. Search engines like us for it because search engines like sites that are content-rich and unique."
Aurora IT has teamed up with Intuitive Surgical to offer highly customized website solutions for surgeons who use the da Vinci robotic system.
Requires: No internet marketing knowledge; initial time & focus helping Aurora IT understand your needs. .
Cost: Initial investment of $3500; guarantee of complete return-on-investment within 1-6 months of website launch
Service Brochure: Internet Marketing for da Vinci Surgeons
Web site: http://www.aurora-it.us/medical/
Other Web Development Agencies
View our Guide to Selecting a Medical Web Development Agency for profiles of other agencies that may be able to help you with your web site, as well as some general tips on what to look for in an agency.
This guide includes profiles of the following agencies:
